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Marketing Plan

 

I understand that selling your house is an important decision for you.

 

My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the homeselling process as efficient, stress-free and successful as possible.

 
 

 

 

My aim is to:

Help you understand the marketing process,

Acquaint you with the current market activity in your area,

And to explain how Prudential Select Properties and I can assist you in achieving the sale of your property.

My hope is that you will be delighted with the homeselling experience.

 

How I Can Help You

I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

  Your needs, interests and objectives will be my top priority. I will want to learn what is important to you, so I can help you attain your real estate goals.   I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions.

    I will work for your best interests at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to thefinal settlement of the transaction.

Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or e-mail) so I can keep you up-to-date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

 

My marketing strategy is simple: Gain as much exposure as possible for your property through a variety of proven methods. My experience in the St Charles County and St. Louis area plays a significant role in effectively publicizing and promoting your property. Here are a few of the ways I will market your home:

 

  • Yards Sign: Once your home is listed, a Prudential Select Properties yard sign will be placed in your yard.  Our sign is designed to capitalize on the tremendous brand recognition and respect the Prudential name and “rock” logo enjoy among consumers and bring instant credibility and confidence to potential buyers.   The yard sign will promote your home 24 hours a day, 7 days a week and will direct buyers to the office or website for more information.
  • MLS Entry: The entry of your property into the Multiple Listing System (MLS) is one of the most powerful ways to gain exposure for your home.  The MLS is a searchable computer database that inventories all real estate company listings and is accessible to only real estate professionals.   
  • Open house events: A private broker reception will present your home to key real estate professionals and generate word of mouth interest.  I will also schedule public open house events at the property and advertise these events in the St. Louis Post Dispatch, Suburban Journal and other local publications. 
  • Promotional materials: High quality color brochures featuring professional photography and copy will be created and made available at your property and Prudential Select Properties offices.  For unique and distinctive higher-end properties, brochures will be distributed to St. Louis top real estate professionals, top corporate office and relocation companies. 
  • Virtual Tour: High quality interior and exterior shots of your home will be taken and used to create a virtual tour of the property, giving the prospective buyer the feeling of touring the house.
  • Internet Exposure: Don’t you think your real estate agent should be marketing your home in the place buyers are looking for homes?  The Internet has become the primary information source buyers use when looking for a home (including newspaper).  With over 70% of buyers using the Internet  I will make sure your home receives maximum Internet exposure.  Your home will be available on prudential.com, realtor.com, psphomes.com, erealty.com, stltoday.com, over 650 Prudential Select Properties agent sites and every St. Louis real estate site that employs IDX technology.  Your property will be placed in a prime position on my website as a Featured Property.

    In addition, Prudential is the sole provider of real estate listings on Yahoo Real Estate which reaches 62% of all Internet users – meaning our company will be giving your property maximum Internet exposure. 
  • Direct mail campaigns: To create awareness for recently listed properties, a full-color postcard featuring a photograph and detailed description of the property is mailed to your neighborhood and other select groups of prospective buyers. Postcards are also sent to neighbors after your home has been sold.
  • Additional advertising and feature stories: When appropriate, we will advertise your property in additional publications such as the areas home magazines/books and community papers.  Also, when an opportunity presents itself, we will try to get a feature story placed.
  • Marketing reports: We update our sellers weekly on all activities related to the marketing of your home. This chronological report will include a list of agent showings with client and a list of website activity.

 For more information or a free market evaluation, please call me at (636) 795-4956. 

Prudential Select Properties | Steve Brightwell REALTOR®, St. Charles County Office | 6149 Mid Rivers Mall Dr, St. Charles, MO 63304 | 636-720-1100 | Contact Me by E-mail